AI fluency isn't luck.It's a skill.

Most people use AI like a search engine – ask, copy, paste, repeat. I did too, but then I figured out how to make Claude work alongside me. I've since doubled my output, and I'd love to help you do the same.

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Joe Wills talking to camera about AI fluency with Claude
Season 1
Season 2
Season 3
Season 4
Season 5
Season 1
Claude Chat
Learn the fundamentals
6th April – 4th May, 2026
S1 · E1
6th April, 2026
Better Prompts with Claude
Drops 6th April, 2026
S1 · E2
13th April, 2026
Why AI Makes Everyone Sound the Same
Drops 13th April, 2026
S1 · E3
20th April, 2026
Projects: Keep Claude on Track
Drops 20th April, 2026
S1 · E4
27th April, 2026
Deep Research with Claude
Drops 27th April, 2026
S1 · E5
4th May, 2026
Artifacts: Claude's Swiss Army Knife
Drops 4th May, 2026
Joe Wills

Hi – I'm Joe.

I spent 20 years helping websites rank on Google – figuring out how the algorithm thinks. Now I do the same thing with AI. I simplify complex AI systems into workflows with one goal in mind – helping you get more done in less time.

I do this using Claude – Anthropic's AI that makes ChatGPT feel like the first draft. Claude's power is well documented – if you code. This site is for everyone else.

More about Joe →

Carvers

Carve back your time with AI.

Carvers is the after party – where watching becomes doing. It starts as a place to follow along with the videos. From there, we keep building: progress tracking, support when you're stuck, templates and resources, and a community that helps you actually put it all into practice.

It's free to join. Sign up to be first in when it opens.

Join the waitlist

Track your progress

Follow the seasons at your own pace. Pick up where you left off.

Get unstuck

AI-powered support plus human help when you need it.

Templates & resources

Practical files that go with every video, ready to drop into your setup.

Put it into practice

The videos teach the method. Carvers is where you actually use it.